Healy, Rita. Fraternities and Facebook: A New Recruiting Tool. Time Magazine, April 15, 2009.

Almost everyone has now become a member, or at least has heard, of the popular Facebook craze that has hit over that past couple of years. Well, in 2004, fraternities at the University of Colorado were made to give in to strick Greek laws after two freshmen students died of alcohol poisoning while pledging in a fraternity house. The sororities agreed with the Universities demands, however, the fraternities did not and decided to move off-campus. Once membership dropped to twenty-four in the SAE house, Facebook allowed these guys to create events and groups and get themselves out in the open again. Royal Carson, president of the SAE chapter, wanted to let everyone see that fraternities aren't as stereotypical as everyone thinks they are. Surveys were completed in 2005, asking students how they found out about the fraternities, and most of the replied, "...through the Internet." President and CEO of North American Interfraternity Conference, Pete Smithhisler, believes sororites and fraternities have more of an online presence now more than ever.
I have never joined a fraternity or even thought about joining one, but I think this article just shines another light on the fact that networking through Facebook, MySpace, and e-mails has proved to be the best way of spreading information. Speaking from experience, using Facebook and MySpace has taken my band, SmoothOp, to a whole other level. According to Time Magazine, these guys stalk Facebook in order to get the sufficient amount of pledges for their organization. That's not always the best way, but who's going to tell them they shouldn't?